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Tag - PPC

Is AirBnB on the Decline?

May 05, 2022 Daisy Tackett
woman reading on the beach in a chair
Airbnb and other vacation rentals have been steady competition for hoteliers over the years. But lately, they’ve been receiving some negative press. Consumers are tired of complicated hosting policies, lack of amenities, and exorbitant fees associated with these rentals – which is good news for hoteliers!
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Hotel PPC Search & Display Advertising Explained

ppc search
Pay-per-click search and display advertising are both effective ways for hoteliers to market their properties to online travelers. Both highly targeted strategies, these types of digital marketing campaigns drive qualified and likely to convert travelers to your website. What’s The Difference? Pay-Per-Click (PPC) Search Advertisements Pay-Per-Click is actually a term ...
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Reducing OTA Fees With PPC Campaigns

laguardia
Using PPC Campaigns, a Vizergy client reduced their OTA fees and boosted direct ROI by 212%! Client Profile: Vizergy’s client is a high-traffic hotel located in New York City, just a short shuttle ride away from LaGuardia Airport. Its 358 modern-styled rooms feature spacious work areas for the business traveler. The hotel ...
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Making PPC Search Ads Work For Your Hotel

July 24, 2019
PPC Search Ads
Pay-per-click (PPC) search ads are an effective way for hotels to outrank their competition in search engine results and drive quality traffic to their website. These non-organic search results appear above and below organic results on search engines. Hotel marketers bid on keyword terms and phrases relevant to their hotel property to rank in online searches. ...
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