Posts in Category

News

TargetingHub will forever change the way you do marketing for the better.

Vizergy® is excited to announce the release of a new marketing industry whitepaper, written by Tim Henthorn, CEO of Accubase Inc., that discusses TargetingHub™ and how the solution makes a data driven omni channel approach to marketing easier for hoteliers and marketers across industries.

Joe Hyman, CEO of Vizergy Digital Marketing prefaces the whitepaper by saying “TargetingHub simplifies omni-channel marketing, leveraging data assets and bringing high-return direct channels within reach as a viable consumer business throttle.  Our clients can simply and quickly identify guests that are most likely to book and launch specific campaigns designed for those data sets.    Conversion soars, new customers are found, and profits are maximized”.

Google Update - Bracket Update & Mobile First Index

Google Core Algorithm Update & Mobile-First Index Madness

​As you may already be aware, there has been a broad, core update to the Google algorithm in the month of March.

The Update

At Vizergy, we are seeing heavy volatility in keyword rankings – namely in the number of keywords our sites are ranking for.   This has caused a significant drop or increase in web traffic.

Like any earthquake, the aftershocks are still rolling through.

This update has been referred to as “March Madness” and hence has earned the unofficial nickname “Brackets Update” (but Google won’t name it officially since it is a core algorithm update.)

Many smaller updates followed throughout the weeks of March and Google confirmed this core algorithm update did in fact take place.

Keep in mind that this is volatility and not the norm and it WILL calm down.  SERPS (Search Engine results Pages) are changing and calibrating, where as some sites may feel a more significant interruption than others.

Our search marketing team continues to enhance the authority and relevancy of client sites while proactively monitoring the impact of the update within Vizergy’s CMS.

One Ocean Resort & Spa Website Mockup

Vizergy Launches New Custom Website for Neighboring Hotel, One Ocean Resort & Spa

JACKSONVILLE, Fla. – Vizergy®, the leading intelligent digital marketing solution provider to the travel and hospitality industry, is pleased to announce the launch of One Ocean Resort & Spa, Northeast Florida’s only artfully-inspired boutique resort’s new website (OneOceanResort.com).

“Vizergy is very excited to serve such a fantastic property, right here in our backyard,” said Robert Arnold, Vizergy president.  “One Ocean Resort & Spa is one of the most unique properties in Northeast Florida and a property that is loved by Jacksonville natives and visitors alike.   Jacksonville and the Beaches communities are unique travel destinations and our ‘insider’ knowledge helps us drive fantastic online results.”

The New Google Adwords Interface - What you need to know.

What the Travel Industry Needs to Know About the New Google Adwords Interface, Mobile-First, and More.

An Interview with Google’s Agency Development Manager, Craig Bisson

Recently, Vizergy invited Google into our office to discuss the Google Adwords interface, new opportunities for enhancing strategic partnerships and providing new and increasingly advanced products to our clients.

Vizergy frequently engages Google in discussions and trainings on new products that Google has in the pipeline, introducing beta programs that Vizergy can take advantage of today to help clients drive more visitors to their sites and improve conversions.

Google’s Agency Development Manager, Craig Bisson, visited with the Client Marketing and Search Marketing teams to discuss trends in the industry and arm our client-focused teams with the tools they need to help our clients excel in their markets.

During Craig’s visit, Online Media Manager Frank Zamora and I had the chance to sit down with him and ask him a few questions.  Here is what Craig said along with Vizergy’s perspective.