Resources | Hospitality Marketing Blog by Vizergy

Posts

Why Accessibility Widgets Are Not the Silver Bullet for Your Website

April 13, 2023 Gabriel Hovatter
man looking through code on computer screen
Do accessibility widgets solve all your ADA problems and keep you safe from lawsuits? The short answer is no. And the longer answer, well, is a little more involved. These tools are a stop-gap solution at best because the underlying issues remain. Think of the ADA accessibility services as a short-term option to use ...
Read More About Why Accessibility Widgets Are Not the Silver Bullet for Your Website

Vizergy Announces New Website for Long-Time Client – Trapp Family Lodge

March 30, 2023
Outdoor view of Trapp Family Lodge
JACKSONVILLE, FLA., March 30, 2023  – After more than a decade, Vizergy is still creating beautiful, innovative websites for long-time client Trapp Family Lodge in Stowe, Vermont. Having built their past website in 2014, Vizergy and Trapp knew it was time to come back to the table and craft a new website that allowed guests ...
Read More About Vizergy Announces New Website for Long-Time Client – Trapp Family Lodge

Do You Need to Update Your Website?

March 20, 2023 Daisy Tackett
woman sitting on bed, sipping from a mug, on a laptop
Your website is your virtual storefront, and it needs to look sharp, welcoming, and up-to-date. If your website looks like it's from the '90s, potential guests will assume your hotel is stuck in the past. So, let's dive into why having an updated website is so vital for hoteliers. User Experience ...
Read More About Do You Need to Update Your Website?

Putting OTAs in your Digital Marketing Mix

February 07, 2023 Trish Leighton
View of hotel balconies
As a marketing professional in the hospitality space, it can be hard to know where your marketing dollars are best invested. Between SEO, PPC, Metasearch and OTA ads, there are so many channels to choose from, and the ROI will vary greatly from one to the next. But one thing is for sure – you need to be visible where your potential guests are shopping, and OTAs (online travel agencies) are often the first stop in the travel booking journey.
Read More About Putting OTAs in your Digital Marketing Mix

Combating Staffing Shortages

January 08, 2023 Johanna Dykstra
two people at a reception desk
According to a survey conducted by the American Hotel & Lodging Association in September 2022, nearly all hotels are experiencing staffing shortages, with 87% of survey respondents indicating they’re experiencing a staffing shortage and 36% severely so.
Read More About Combating Staffing Shortages

Let's Talk Search Intent and Keyword Strategy

November 16, 2022 Trish Leighton
hands at a laptop
At Vizergy, one of the first things we do when we begin an SEO campaign is map out a keyword strategy. Since the searches you want your site to show up for start with a phrase, we need to invest time and thought into this foundational element of SEO. While many people would assume just ...
Read More About Let's Talk Search Intent and Keyword Strategy

Vizergy Announces New Call Center Solution via Sabre

November 08, 2022
yellow rotary phone on yellow background
In a continuation of a long partnership with Sabre, Vizergy is excited to announce a new Call Center Solution to help ease the burden on front desk staff and minimize turnover after hours and during peak call times.
Read More About Vizergy Announces New Call Center Solution via Sabre

Jonas Software Acquires Vizergy Digital Marketing

September 26, 2022
Jonas Software and Vizergy Logo on white background
Jonas Software Acquires Vizergy Digital Marketing Jacksonville, FL, September 19, 2022 – Jonas Software (“Jonas”) is pleased to announce the acquisition of Vizergy Digital Marketing (“Vizergy”). Vizergy was founded in 1999 with the purpose of providing a hospitality focused Digital Sales & Marketing platform with a full suite of digital ...
Read More About Jonas Software Acquires Vizergy Digital Marketing

Where Did All the Cookies Go?

September 15, 2022 Daisy Tackett
cookies on a baking sheet
Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan.
Read More About Where Did All the Cookies Go?

VIZERGY® RANKED #1 WEBSITE DESIGN AND DEVELOPMENT EMPLOYER IN NORTHEAST FLORIDA

August 31, 2022
screenshot of jacksonville business journal website listing vizergy as the number one employer
JACKSONVILLE, FLA., August 30, 2022 – The Jacksonville Business Journal recently released their list of the largest website design and development companies in Northeast Florida—and Vizergy tops that list.  In previous years, Vizergy held steady at the #2 spot. But after a year of powerful growth and expansion, the ...
Read More About VIZERGY® RANKED #1 WEBSITE DESIGN AND DEVELOPMENT EMPLOYER IN NORTHEAST FLORIDA

Vizergy Announces New Website

August 10, 2022 Daisy Tackett
vizergy home page
We love building websites for hotels, restaurants, management companies, and brands – it’s one of the things we’re experts at. However, when we looked at our own site, we realized we had spots for improvement and set out on the journey to create a fresh, updated website to properly showcase our products and services.
Read More About Vizergy Announces New Website

Behind the Build: Divi Resorts

August 08, 2022 Daisy Tackett
screenshot of Divi Resorts homepage
Divi Resorts is a long-time Vizergy client, and we recently had the opportunity to build a new website for them. We had also built their previous site, but agreed an update would refresh their branding and better showcase their many properties.
Read More About Behind the Build: Divi Resorts

Vizergy® Introduces New SEO Product Package – Search Visibility Booster

July 28, 2022
hands at a laptop
The Search Visibility Booster helps to increase hotel direct bookings, creates additional hotel brand awareness and helps them better compete by being seen online more frequently. It’s comprised of 4 proven SEO strategies rolled into 1 programmatic plan. The package combines the following applications to help hoteliers glean potential guests with specific messages relevant to their inquiries.
Read More About Vizergy® Introduces New SEO Product Package – Search Visibility Booster

Vizergy Team Week with Rethreaded

July 08, 2022
Vizergy employees in front of colorful mural
Vizergy boasts employees from all over not only Florida – but the whole country. We were so excited to bring one of our teams together recently for Marriott Team Week, where they got to get to know each other better, learn and grow as a team, and most importantly, give back to the community.
Read More About Vizergy Team Week with Rethreaded

Behind the Build: Bally’s Corporation

June 15, 2022 Daisy Tackett
screenshot of bally's twin river lincoln website
Here at Vizergy, we love to brag on our hard-working teams that create amazing work, and we want to reflect on an awesome project we did for Bally’s Corporation. Bally’s came to us needing several new websites – for their brand and for twelve properties.
Read More About Behind the Build: Bally’s Corporation

Is AirBnB on the Decline?

May 05, 2022 Daisy Tackett
woman reading on the beach in a chair
Airbnb and other vacation rentals have been steady competition for hoteliers over the years. But lately, they’ve been receiving some negative press. Consumers are tired of complicated hosting policies, lack of amenities, and exorbitant fees associated with these rentals – which is good news for hoteliers!
Read More About Is AirBnB on the Decline?

Vizergy® Teams with Sabre Hospitality at AAHOACON 2022

April 07, 2022
Sabre with Vizergy
Long standing partners bring together best in class digital marketing and distribution services.
Read More About Vizergy® Teams with Sabre Hospitality at AAHOACON 2022

Understanding Distribution: OTA Channels

March 31, 2022 Misty Wagner
hand moving mouse at computer
With countless channels and platforms to manage, distribution can be tricky. Today, we begin our series on distribution to help demystify some of the process and provide you with information you need to boost bookings and create new business. Building a Hotel Distribution Channel Strategy When it comes to hotel channel ...
Read More About Understanding Distribution: OTA Channels

Vizergy® Names Holly Montroy Vice President, Human Resources

March 22, 2022
Holly Montroy headshot
Montroy will oversee all human resources functions in addition to talent acquisition, as Vizergy continues to grow in the post pandemic environment.
Read More About Vizergy® Names Holly Montroy Vice President, Human Resources

Vizergy® Appoints Ryan Ridge to Vice President, Business Development

March 01, 2022
Main street bridge in Jacksonville
The company is building a dynamic, world-class sales engine to fuel growth in the post pandemic marketplace.
Read More About Vizergy® Appoints Ryan Ridge to Vice President, Business Development

Search

Tags