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Vizergy Digital Marketing

Are you following best practices in e-mail?

Now more than ever, smart marketers rely on email to reach and engage with their audience. If done right, email can be one of the highest digital marketing ROI channels available. However, without proper list management, your email marketing program may not be performing to its full potential.

Gone are the days of sending one email to your entire audience, looking to cast the biggest net possible. As email service providers and filters become more sophisticated, it’s now more important than ever to ensure best list management practices are followed in order to engage with your desired audience.

The Google Maps Platform Update and Pricing Changes

Google recently announced a series of updates to Google Maps Platform designed to make it easier for businesses to take better advantage of new location-based features and products to drive innovation.

The move toward this new Maps organization began in March, when Google announced the first industry solution for game studios to create real-world games using Google Maps data, which has since expanded with solutions for ridesharing and asset-tracking businesses.

The goal of these updates is to evolve core APIs to make them simpler, easier to use and scalable as businesses grow.

Creating a Personalized Full-Funnel Hotel Marketing Strategy

Creating a Personalized Full-Funnel Hotel Marketing Strategy – Sojern Guest Post

Making personalized messaging throughout the marketing funnel a key ingredient of your hotel marketing strategy is paramount in connecting with travelers, and it has a substantial impact on your bottom line.  In fact, 89% of US marketers report that personalization on their site drove more revenue.  Here, we explain how hoteliers can personalize messaging throughout the marketing funnel to create an effective hotel marketing strategy.