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Guides & Tutorials

The Google Maps Platform Update and Pricing Changes

Google recently announced a series of updates to Google Maps Platform designed to make it easier for businesses to take better advantage of new location-based features and products to drive innovation.

The move toward this new Maps organization began in March, when Google announced the first industry solution for game studios to create real-world games using Google Maps data, which has since expanded with solutions for ridesharing and asset-tracking businesses.

The goal of these updates is to evolve core APIs to make them simpler, easier to use and scalable as businesses grow.

Creating a Personalized Full-Funnel Hotel Marketing Strategy

Creating a Personalized Full-Funnel Hotel Marketing Strategy – Sojern Guest Post

Making personalized messaging throughout the marketing funnel a key ingredient of your hotel marketing strategy is paramount in connecting with travelers, and it has a substantial impact on your bottom line.  In fact, 89% of US marketers report that personalization on their site drove more revenue.  Here, we explain how hoteliers can personalize messaging throughout the marketing funnel to create an effective hotel marketing strategy.

improve your website - a guide for hoteliers

How-To Improve Your Website – A Guide for Hoteliers

This is one question that we get from clients every day, and rightfully so – as that is what we do – improve your website.  Sometimes, the simplest changes to copy or adding images and videos to your website could dramatically improve your search engine rank and user experience throughout your site.

Here are a few things that you can do today to improve your website for better search engine performance, digital marketing efforts and user experience.  Each of which will help to drive more conversions, direct bookings and return on your website investment.

GDRP - Diverse People Aerial View

The EU General Data Protection Regulation (GDPR) – What you need to know

The General Data Protection Regulation (GDPR) is a regulation by which the European Parliament, the Council of the European Union and the European Commission intend to strengthen and unify data protection for all individuals within the European Union (EU).  It also addresses the export of personal data outside the EU.

GDRP - Couple Touring European City on Vespa

 

The GDPR aims primarily to give control back to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.

GDPR requires businesses to protect the personal data and privacy of EU citizens for transactions that occur within EU member states.  When the GDPR takes effect in