Vizergy, the hospitality industry’s leading provider in digital marketing and software solutions, was chosen by Florida Blue to be featured in their newest commercial campaign. Florida Blue, Vizergy’s health insurance provider, selected the company to represent the relationships they have with mid-sized businesses and showcase Vizergy’s dynamic corporate culture.
Vizergy knows that a healthy company is a happy company. To continue delivering award-winning service and results, Vizergy needs engaged employees that are well trained, healthy, feel listened to and cared about, to fulfill the mission of the company. Creating an environment where employees feel part of the family, in turn, fosters thriving customer relationships.
“Of course, a unified customer relationship management (CRM) platform is important, along with other technologies, but at the end of the day it is the people that mater. How they utilize the technology and implement strategies, how they sincerely care about the success of the customers and brands they serve, as well as a sense of belonging to something much larger than themselves – the Vizergy team.” says Ross McAlpine, Vizergy’s Director of Client Services.
Vizergy’s CEO, Joe Hyman, feels investing in employees is a crucial part of running a successful company. When asked why so much energy is put into upholding their culture, he answered, “In order to provide the best service to clients, Vizergy as an organization must provide the same amount of care and service to its staff. Building the ‘employer brand’ is just as important as the ‘business’s reputational brand’. When a company has an engaged staff that cares about our customer’s success and the company’s goals being achieved, this translates into better results for all stake holders.”
Strong values and community are an integral part of Vizergy’s corporate culture. Employees spend a significant amount of time together in office, but also out of office. Participating in intramural sports teams, fundraising events, and collectively contributing hundreds of community service hours each year. This strong corporate culture and community involvement made Vizergy a clear choice for Florida Blue to highlight in their latest campaign.
You can view the commercial feature here: https://www.youtube.com/watch?v=hwZEf9CyKkA