Blog | Hospitality Marketing Blog by Vizergy Digital Marketing

hotel ppc checklist for 2026: maximize return, disrupt otas, and capture more direct bookings

October 22, 2025

As we move into 2026, hotels are competing not just with OTAs and other properties, but with AI-powered ad platforms and changing guest search habits. The good news? A smarter, more structured PPC approach can help you stand out where it matters most.

hotel seo checklist for 2026: boost rankings & direct bookings

October 07, 2025

SEO

hotel seo checklist for 2026 header image

2026 is shaping up to be one of the most competitive years yet for hotels online. With AI reshaping search, Google tightening quality standards, and travelers demanding faster, smarter, more personalized experiences — SEO has never been more important. This checklist gives you what you need to stay ahead, attract more guests, and drive direct bookings.

5 hotel website updates to get ready for 2026

September 16, 2025

Website Design

5 Hotel Website Updates to Get Ready for 2026

With 2026 fast approaching, hotels need to think beyond simply keeping up and focus on how to get ahead. Your website remains your most valuable digital asset and the foundation of your direct booking strategy.

Google Is Reading Your Instagram Captions—Make Them Count for Bookings

July 31, 2025 Vizergy

The fact that Google is starting to index Instagram captions could be a game-changer for hotel marketing especially in terms of SEO, brand discovery and visibility as well as local relevance. Here’s what it means and why it matters.

Navigating the AI-Driven Search Landscape: New SEO Strategies for Hotels

July 22, 2025 Trish Leighton

Laptop with Google Search Screen and text reading "Navigating the AI-Driven Search Landscape"

The rise of AI in search means a fundamental shift in how users search and, consequently, how we should optimize. While traditional keyword research still has its place, the emphasis is now on understanding and answering conversational, intent-based queries. People are asking longer, more detailed questions, expecting AI to provide highly relevant, comprehensive answers.

Enhance Your Google Business Profile by Linking Social Media Accounts

December 17, 2024

SEO

Google is actively encouraging businesses to enhance their online presence by linking their social media profiles to their Google Business Profiles (GBP). By integrating platforms such as Instagram, X (formerly Twitter), Facebook, and others, businesses can provide potential customers with a comprehensive view of their brand directly within Google Search results. https://www.seroundtable.com/google-business-profile-email-add-social-profiles-38554.html ...

Increase Conversions and Average Order Value with Uplift

December 06, 2024

Distribution

A buy now, pay later option now available from Vizergy and SynXis Uplift, a “buy now pay later” (BNPL) payment method for the world’s best travel brands, is now available through Vizergy and the SynXis booking engine. Owned by Upgrade, a multi-billion-dollar fintech consumer lending company, Uplift is an industry-leading product that ...

Let's Talk Search Intent and Keyword Strategy

October 31, 2024 Trish Leighton

Crafting a successful website strategy takes work - which is why we're here to help. One of the first things we do when we begin an SEO campaign is map out a keyword strategy. Since the searches you want your site to show up for begin with a phrase, we need to invest time ...

Integrating Artificial Intelligence: Prioritizing Time and Saving Energy

October 10, 2024 Jen Cialfi

CMS Enhancements

At Vizergy, we're always looking for ways to improve our platform and make it easier for our clients to manage their websites. That's why we wanted all of our recently integrated Artificial Intelligence (AI) features and platform enhancements in one place for you. Our goal with these enhancements is simple: save you time ...

SynXis and Vizergy offer SynXis Retailing

September 09, 2024 Dominique Smith

Distribution

Enhancing Guest Experiences and Increasing Hotel Revenue Staying competitive in the hotel industry isn’t easy. You’re continually looking for ways to enhance guest experiences and increase revenue at the same time. And if you can do this conveniently, with your particular brand of hospitality — you’re markedly ahead. There is something you ...

Valencia Hotel Group: Do You Boutique?

August 05, 2024 JLeo

Client Spotlight

How Valencia Hotel Group Boldly Boutiques in a Big Brand World As defined, a boutique hotel offers services of high quality to a small number of customers. It has a unique personal touch that discerning guests long to experience. These accommodations emote a sense of place — they are individual, lovely, and refreshing. Valencia ...

Web Design Trends for Hospitality in 2024

May 14, 2024

Industry Insights

With the addition of Curated Hybrid Sites added to Vizergy's website template options , we want to shed some light on useful design trends and how to utilize them to get your customers excited and convert! Never Forget Your Story — What makes you different, more exciting, or better than your ...

Why Accessibility Widgets Are Not the Silver Bullet for Your Website

April 13, 2023 Gabriel Hovatter

man looking through code on computer screen

Do accessibility widgets solve all your ADA problems and keep you safe from lawsuits? The short answer is no. And the longer answer, well, is a little more involved. These tools are a stop-gap solution at best because the underlying issues remain. Think of the ADA accessibility services as a short-term option to use ...

Vizergy Announces New Website for Long-Time Client – Trapp Family Lodge

March 30, 2023

JACKSONVILLE, FLA., March 30, 2023 – After more than a decade, Vizergy is still creating beautiful, innovative websites for long-time client Trapp Family Lodge in Stowe, Vermont. Having built their past website in 2014, Vizergy and Trapp knew it was time to come back to the table and craft a new website that allowed guests ...

Do You Need to Update Your Website?

March 20, 2023 Daisy Tackett

woman sitting on bed, sipping from a mug, on a laptop

Your website is your virtual storefront, and it needs to look sharp, welcoming, and up-to-date. If your website looks like it's from the '90s, potential guests will assume your hotel is stuck in the past. So, let's dive into why having an updated website is so vital for hoteliers. User Experience ...

Putting OTAs in your Digital Marketing Mix

February 07, 2023 Trish Leighton

As a marketing professional in the hospitality space, it can be hard to know where your marketing dollars are best invested. Between SEO, PPC, Metasearch and OTA ads, there are so many channels to choose from, and the ROI will vary greatly from one to the next. But one thing is for sure – you need to be visible where your potential guests are shopping, and OTAs (online travel agencies) are often the first stop in the travel booking journey.

Combating Staffing Shortages

January 08, 2023 Johanna Dykstra

According to a survey conducted by the American Hotel & Lodging Association in September 2022, nearly all hotels are experiencing staffing shortages, with 87% of survey respondents indicating they’re experiencing a staffing shortage and 36% severely so.

Vizergy Announces New Call Center Solution via Sabre

November 08, 2022

yellow rotary phone on yellow background

In a continuation of a long partnership with Sabre, Vizergy is excited to announce a new Call Center Solution to help ease the burden on front desk staff and minimize turnover after hours and during peak call times.

Jonas Software Acquires Vizergy Digital Marketing

September 26, 2022

News

Jonas Software Acquires Vizergy Digital Marketing Jacksonville, FL, September 19, 2022 – Jonas Software (“Jonas”) is pleased to announce the acquisition of Vizergy Digital Marketing (“Vizergy”). Vizergy was founded in 1999 with the purpose of providing a hospitality focused Digital Sales & Marketing platform with a full suite of digital ...

Where Did All the Cookies Go?

September 15, 2022 Daisy Tackett

Google has been teasing the end of third-party cookies since 2020, but it seems as if they’ve finally decided on a concrete plan.

hotel ppc checklist for 2026: maximize return, disrupt otas, and capture more direct bookings

hotel seo checklist for 2026: boost rankings & direct bookings

5 hotel website updates to get ready for 2026

Google Is Reading Your Instagram Captions—Make Them Count for Bookings

Navigating the AI-Driven Search Landscape: New SEO Strategies for Hotels

Enhance Your Google Business Profile by Linking Social Media Accounts

Increase Conversions and Average Order Value with Uplift

Let's Talk Search Intent and Keyword Strategy

Integrating Artificial Intelligence: Prioritizing Time and Saving Energy

SynXis and Vizergy offer SynXis Retailing

Valencia Hotel Group: Do You Boutique?

Web Design Trends for Hospitality in 2024

Why Accessibility Widgets Are Not the Silver Bullet for Your Website

Vizergy Announces New Website for Long-Time Client – Trapp Family Lodge

Do You Need to Update Your Website?

Putting OTAs in your Digital Marketing Mix

Combating Staffing Shortages

Vizergy Announces New Call Center Solution via Sabre

Jonas Software Acquires Vizergy Digital Marketing

Where Did All the Cookies Go?

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