Google Update - Bracket Update & Mobile First Index

Google Core Algorithm Update & Mobile-First Index Madness

​As you may already be aware, there has been a broad, core update to the Google algorithm in the month of March.

The Update

At Vizergy, we are seeing heavy volatility in keyword rankings – namely in the number of keywords our sites are ranking for.   This has caused a significant drop or increase in web traffic.

Like any earthquake, the aftershocks are still rolling through.

This update has been referred to as “March Madness” and hence has earned the unofficial nickname “Brackets Update” (but Google won’t name it officially since it is a core algorithm update.)

Many smaller updates followed throughout the weeks of March and Google confirmed this core algorithm update did in fact take place.

Keep in mind that this is volatility and not the norm and it WILL calm down.  SERPS (Search Engine results Pages) are changing and calibrating, where as some sites may feel a more significant interruption than others.

Our search marketing team continues to enhance the authority and relevancy of client sites while proactively monitoring the impact of the update within Vizergy’s CMS.

For More Information about the Google Algorithm Update, click here.

…And… because just one major change isn’t enough…

Mobile-First Indexing is FULL STEAM AHEAD!

Testing is done… whatever ‘grace’ period we have been in for the past year and a half is over… Google has officially announced that they have started migrating sites that follow the best practices for mobile-first indexing.

Below is the announcement from Google themselves. Vizergy’s SEO Experts are staying on top of this change and are continuing to look for client site that have been indexed. Google will index the sites in waves and it is predicted to take several months.

For more information, click here.

If you have any questions or would like to learn more, please contact your Vizergy Account Manager or call 800.201.1949.

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