Vizergy with Mark Glickman, author of Marketing Paradise, have co-written a new hospitality-focused white paper – The Business Case for Vanity Websites
This piece was written to educate hoteliers by answering the question of WHY hotel owners and management companies should invest in a vanity site with supporting research data, case studies, and verified information.
“The data (collected over the past 14 years) supports the case suggesting that vanity sites drive more revenue for branded hotels.”
Here’s a Sneak Peak!
There has never been a more crucial time for hotel management companies, owners and general managers to arm themselves with every competitive tool they can to drive business for their hotels. Forecasts show that 2017 will finish as the 9th consecutive year of occupancy growth but in 2018, supply will outgrow demand in many markets, placing strain on revenue performance that hasn’t been seen for several years.
The Business Case for Vanity Websites white paper outlines a few of the many reasons that hotel owners should consider investing in an updated, independent website and booking engine for their property.
- Vanity websites provide more opportunities for driving conversions and bookings
- Vanity websites rank higher and perform better in search with more relevant content to be indexed by search engines
- Independent sites give branded hotels more flexibility
- Secure more qualified RFPs & qualified leads from your vanity website
- Set your hotel apart from other branded properties
- Create an unparalleled user experience
Data Reveals Value and Necessity of Vanity Websites Amidst Challenges from Hotel Brands
As competition grows, delivering results matters more than ever.
The positive results generated from having an independent vanity hotel website will provide an unparalleled competitive advantage for your property. Yet, despite all the compelling results in favor of vanity websites, major hotel brands continue their relentless pressure on their hotels to neglect this marketing opportunity. Instead, they try to convince hotel management companies and owners to rely solely on the brand’s website. (Brand.com)
Think about that for a moment. If you had a cost-effective, revenue driving asset in your marketing toolkit that can help you better convey your competitive advantages, differentiate your property from competitors, and capture more leads (among a host of other benefits) then you would take every potential opportunity to leverage that tool. Right?