team high-five

Keys to Leadership – let your team be your inspiration

The thing that lights me up during the day more than anything else is watching the members of my team have that ‘Eureka’ moment when the lightbulb goes off and something they’ve been struggling with for some time finally clicks.

Perhaps it’s that javascript code syntax they haven’t nailed yet, their umpteenth design comp revision or parsing through a terse website ADA report.

When they work through the challenge and the solution final settles on them, there is a very real electric energy that lights up their face and collective cheers abound.

One Ocean Resort & Spa Website Mockup

Vizergy Launches New Custom Website for Neighboring Hotel, One Ocean Resort & Spa

JACKSONVILLE, Fla. – Vizergy®, the leading intelligent digital marketing solution provider to the travel and hospitality industry, is pleased to announce the launch of One Ocean Resort & Spa, Northeast Florida’s only artfully-inspired boutique resort’s new website (OneOceanResort.com).

“Vizergy is very excited to serve such a fantastic property, right here in our backyard,” said Robert Arnold, Vizergy president.  “One Ocean Resort & Spa is one of the most unique properties in Northeast Florida and a property that is loved by Jacksonville natives and visitors alike.   Jacksonville and the Beaches communities are unique travel destinations and our ‘insider’ knowledge helps us drive fantastic online results.”

The New Google Adwords Interface - What you need to know.

What the Travel Industry Needs to Know About the New Google Adwords Interface, Mobile-First, and More.

An Interview with Google’s Agency Development Manager, Craig Bisson

Recently, Vizergy invited Google into our office to discuss the Google Adwords interface, new opportunities for enhancing strategic partnerships and providing new and increasingly advanced products to our clients.

Vizergy frequently engages Google in discussions and trainings on new products that Google has in the pipeline, introducing beta programs that Vizergy can take advantage of today to help clients drive more visitors to their sites and improve conversions.

Google’s Agency Development Manager, Craig Bisson, visited with the Client Marketing and Search Marketing teams to discuss trends in the industry and arm our client-focused teams with the tools they need to help our clients excel in their markets.

During Craig’s visit, Online Media Manager Frank Zamora and I had the chance to sit down with him and ask him a few questions.  Here is what Craig said along with Vizergy’s perspective.

Creating a Personalized Full-Funnel Hotel Marketing Strategy

Creating a Personalized Full-Funnel Hotel Marketing Strategy – Sojern Guest Post

Making personalized messaging throughout the marketing funnel a key ingredient of your hotel marketing strategy is paramount in connecting with travelers, and it has a substantial impact on your bottom line.  In fact, 89% of US marketers report that personalization on their site drove more revenue.  Here, we explain how hoteliers can personalize messaging throughout the marketing funnel to create an effective hotel marketing strategy.