The New Google Adwords Interface - What you need to know.

What the Travel Industry Needs to Know About the New Google Adwords Interface, Mobile-First, and More.

An Interview with Google’s Agency Development Manager, Craig Bisson

Recently, Vizergy invited Google into our office to discuss new opportunities for enhancing strategic partnerships and providing new and increasingly advanced products to our clients.

Vizergy frequently engages Google in discussions and trainings on new products that Google has in the pipeline, introducing beta programs that Vizergy can take advantage of today to help clients drive more visitors to their sites and improve conversions.

Google’s Agency Development Manager, Craig Bisson, visited with the Client Marketing and Search Marketing teams to discuss trends in the industry and arm our client-focused teams with the tools they need to help our clients excel in their markets.

During Craig’s visit, Online Media Manager Frank Zamora and I had the chance to sit down with him and ask him a few questions.  Here is what Craig said along with Vizergy’s perspective.

Creating a Personalized Full-Funnel Hotel Marketing Strategy

Creating a Personalized Full-Funnel Hotel Marketing Strategy – Sojern Guest Post

Making personalized messaging throughout the marketing funnel a key ingredient of your hotel marketing strategy is paramount in connecting with travelers, and it has a substantial impact on your bottom line.  In fact, 89% of US marketers report that personalization on their site drove more revenue.  Here, we explain how hoteliers can personalize messaging throughout the marketing funnel to create an effective hotel marketing strategy.

improve your website - a guide for hoteliers

How-To Improve Your Website – A Guide for Hoteliers

This is one question that we get from clients every day, and rightfully so – as that is what we do – improve your website.  Sometimes, the simplest changes to copy or adding images and videos to your website could dramatically improve your search engine rank and user experience throughout your site.

Here are a few things that you can do today to improve your website for better search engine performance, digital marketing efforts and user experience.  Each of which will help to drive more conversions, direct bookings and return on your website investment.


Vizergy Enhances TargetingHub

The game changing platform that identifies target prospects based on your guest history through multiple data interfaces, so hotel marketers can deploy smarter marketing campaigns.


JACKSONVILLE, FL, January 29, 2018 – ​​TargetingHub™ expands the functionality of the Vizergy Marketing System (VMS™).  This enhancement allows clients to easily integrate PMS and POS data with various marketing databases such as Salesforce and IBM’s Watson Campaign Automation in one central platform. Using TargetingHub integrated with these interfaces allows customers to seamlessly analyze customer data, launch marketing campaigns and measure results.