Hospitality Digital Marketing Company Wins Summit Creative Awards in not so Ordinary Categories
VIZERGY, a leader in hotel Internet marketing, added more highly regarded awards to its diverse collection. A departure from typical hotel website design and marketing awards, the company won two Summit Creative Awards in rather unique categories – Travel/Tourism/Nature Website and Green Marketing Website. The details for the awards, which are based on creative excellence and awarded to VIZERGY on behalf of their clients, are:
The VERVE – Crowne Plaza Natick | Silver Award | Travel/Tourism/Nature Website
Oxford Hotel Bend | Gold Award | Green Marketing Website
While The VERVE – Crowne Plaza Natick’s new independent website has realized a steady increase of visitors in 2012 (with nearly 15% making it to the corporate booking engine) and Oxford Hotel Bend’s site has doubled revenue year over year, these awards are design focused. Both sites utilize professional, search engine optimized copy and imagery and adhere to the industry’s latest design and usability best practices, including large imagery, integrated calls to action, area guides and social media integration.
The VERVE – Crowne Plaza Natick’s bold site adheres to brand standards, using the Crowne Plaza logo, directing visitors to the brand’s booking engine and more, while capturing the essence of the property and surrounding Boston area entertainment.
Oxford Hotel Bend’s site showcases the beautiful, amenity filled boutique property, while using a “green theme” throughout, including a focus on the hotel’s eco-friendly design, pet friendly accommodations and outdoor activities that abound near the hip town of Bend, OR.
“When we build client websites, we not only focus on items like the brand, amenities and accommodations; we also sell unique aspects of the hotels and their surrounding area,” says Philip Faircloth, VIZERGY’s Director of Operations. “The ideal locations and uniqueness of both of these properties help to distinguish them, and our design team was able to carry that over to the websites in creative fashion.”
About the Summit Creative Award
The Summit International Awards (SIA) organization was founded in 1994. The organization conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. The 2012 competition is the 18th year for the creative competition. Additional information about the Summit International Awards organization, its competitions and winning firms can be found on the Summit Awards website at summitawards.com.
VIZERGY is an award-winning website development and Internet marketing company specializing in providing innovative digital solutions for the hospitality industry. VIZERGY offers complete web presence management, including website design, mobile design, search engine optimization, pay-per-click advertising, email marketing, reservation services and social media strategies that help hoteliers turn their website into their most-effective distribution channel. Helping drive online revenue since 1998, the company has propelled thousands of branded and independent hotels, resorts and property management groups to success.