Knowledge to Power Your Property
Dictate a Clear Purpose with Information Architecture

Conversion is king when it comes to web presence within the hospitality vertical. The more matter-of-fact way of saying it is, putting heads in beds. While it is vital to create an immediate emotional connection with a visitor to ensure they stick around, the next all important piece is creating a good user experience free

Vizergy Drops Support of Internet Explorer 8
Internet Explorer

Read more to learn why and how it affects your Vizergy designed website. Why drop support of Internet Explorer 8 (IE8)? With the introduction of IE9, 10 and 11, IE8 is outdated, down to 3.82% of total Web browser market share.  It’s already well below the latest versions of IE, Chrome and Firefox.  Furthermore, once

Vizergy’s Hotel Web Management Platform Centralizes Data, Makes Marketing Easier, Helps Properties Thrive

Hoteliers Demanded the Digital Solution and Vizergy® Delivered a Game Changer Although the Vizergy Hotel Web Management Platform was released several months ago, it has already evolvedsignificantly.  There is now nothing on the market that matches the completeness and depth that it delivers.  With one login and an intuitive, customizable interface, hotel marketers can manage

Best Practices for Hotel Digital Benchmarking

Produced by David & John Atkins, Co-founders and Principals of Digital DNA Infusion, LLC and Vizergy We recently released a whitepaper on the topic of digital benchmarking for hotels. This paper was written in response to a frequent question we hear from many hoteliers and their various ownership/management groups, and that is “how do we compare to

Vizergy is a certified Google Partner… What does that mean for our clients?

By: Maria Perret-Gentil, MBA, Senior Paid Search Analyst So what does it mean when we say that Vizergy is a certified Google Partner? Holding the Google Partners badge means that Google trusts Vizergy to provide high quality digital marketing services. As a certified Google Partner, Vizergy benefits from early participation in Google AdWords betas, unique market insights

Mountain View Grand Resort & Spa’s Online Marketing Delivers 28:1 ROI
Mountain View Grand Resort and Spa

Vizergy® Digital Travel Marketing’s Web Design Across All Screens Earns HSMAI Adrian Award Mountain View Grand Resort & Spa selected Vizergy as their online marketing partner in 2013, with the goal of building a fresh online presence across all screens. The 144 room independent resort, which is located three hours north of Boston in New Hampshire’s

Well hello there Panda 4.0, we’re happy to see you…

And excited that you’re rewarding hotel websites with quality content and user experiences! The Panda 4.0 Update On May 20, 2014, Google announced the release of their latest update – Panda 4.0.  While this search algorithm update may make some website owners a bit nervous, I see this as a reward for good behavior.  Like

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