Knowledge to Power Your Property
Well hello there Panda 4.0, we’re happy to see you…

And excited that you’re rewarding hotel websites with quality content and user experiences! The Panda 4.0 Update On May 20, 2014, Google announced the release of their latest update – Panda 4.0.  While this search algorithm update may make some website owners a bit nervous, I see this as a reward for good behavior.  Like

No more hour long webinars… just #AskViz
#AskViz

Hoteliers, have you ever sat through a webinar only to get a fraction of the information you expected? Although webinars will continue to serve a purpose, we’re making a change. No more hour long webinars. No more 20 minute “buy our products” lecture in order to gain the knowledge you want. If you have any questions or need

Vizergy® Digital Travel Marketing Works with Hotel GMs, DOSMs and eCommerce Managers; Launches Vizergy Content Test & Target

New Website Optimization Solution Empowers Hotels and Resorts to Increase Conversions and Direct Revenue by Personalizing Travel Shoppers’ Website Experiences By recognizing the industry need for more sophisticated hotel Internet marketing solutions and working with various hoteliers to gain greater insight, Vizergy made the investment to develop a dynamic new website optimization solution – Vizergy Content

Vizergy Content Test & Target

Get to know your visitors in depth, and serve them the personalized website content they want, increasing revenue and ROI at YOUR property! Vizergy Content Test and Target provides industry-leading digital optimization and personalization capabilities built specifically for hotels and resorts. As the personalization engine of a complete digital marketing ecosystem via the Vizergy Hotel Web

SEO & PPC Working in Perfect Harmony
PPC & SEO Together

PPC & SEO – Better Together Most hoteliers still think of search engine optimization (SEO) and pay-per-click advertising (PPC or paid search) as separate strategies functioning completely separate from each other. While it’s true that you could just employ the use of either an SEO analyst or a PPC analyst, it’s really best if you

New Vizergy® Whitepaper – “The Best, Best Practice: Digital Benchmarking for Hotels”
Vizergy Benchmarking Whitepaper

Complimentary Paper Authored by Digital DNA Infusion, LLC Provides Platform to Compare Your Property to Comp Set and Find Revenue Opportunities Benchmarking is perhaps the hottest hot topic in the hospitality industry.  While a quick search yields countless articles and opinions, Digital DNA Infusion, LLC and Vizergy worked together to provide a platform for hoteliers

Hey, social media planning is difficult…
Social Media Planning & Online Repuation

What does it actually take for a hotel to maintain it? Social media serves as a powerful way for your brand to develop and nurture a relationship with potential and existing customers. While there are hundreds of ways to build and maintain these relationships on social media channels, the following three factors must always form

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