October 18th, 2013
Augmented Reality (AR) is no longer a thing of the future.
There are lots of new and exciting technology changes happening with augmented reality, something that will eventually affect hoteliers and their guests. Soon, the vast majority of hotel guests will be able to carry out all elements of the check-in process online and walk straight to their room. Holiday Inn for example, has created the World’s first augmented reality hotel and visual browser. Through the latest advancements in image recognition, hotel guests will now be able to walk around and simply point their phone at items throughout a property. Those items will come to life, giving guests more information about the property.
Check out the video below to see the making of Holiday Inn’s first augmented reality hotel:
October 16th, 2013
Get Vizergy’s free hotel website assessment to gain clarity on the state of your site.
Vizergy® – Digital Travel Marketing, celebrating its 15th anniversary as an industry leader and educator, is offering a limited time free website assessment for both branded and independent hotels and resorts. The offer is designed to provide hoteliers the insight they need to better optimize their most important selling tool – their independent website. The assessments, which detail design, search marketing and usability, will be completed in the order they are submitted.
To submit your property for this limited time offer, visit Vizergy’s site.
October 14th, 2013
Get Expert Insight on the State of Your Property’s Website.
Does your website need a design makeover? Does it function seamlessly on mobile devices? Is it driving the engagement and revenue you need?
You’ve come to the right place. From design elements, to SEO, to mobile presence… our team will evaluate your website and put together a detailed assessment. We’ll review the assessment over the phone, and perhaps discuss your property’s goals and objectives for 2014.
October 9th, 2013
Digital Travel Marketing Provider Continues to Grow in 15th Year
Vizergy – Digital Travel Marketing is pleased to announce the addition of several new members to its team. The company, recognized as a leader in hotel Internet marketing, now has clients in over 20 countries, continuing their trend of rapid growth and business development. Joining the Vizergy team is Paul Fraser, Director of Product Management, Sean Taylor, Senior Manager of Creative, Danielle Stumpff, Director of Accounting and Finance, Steve Buckler, Regional Director of Sales in New England, and most recently Piper Perry Farr, Manager of Transactional Sales.
“Expanding the Vizergy team with several new team members this year has already had a positive impact on our business development. We’re delighted to add a number of highly accomplished leaders that bring a wealth of hotel Internet marketing experience and digital expertise from companies such as IHG, PHR Hotels and Resorts, Marketing Sherpa, and the Jacksonville Jaguars. We look forward to them helping grow and diversify our client base and partnerships,” says Joe Hyman, Vizergy’s President and CEO.
October 3rd, 2013
By: William Bellis III, Senior Corporate Marketing Manager at Vizergy®, with contributions from Joe Hyman, President & CEO, and Paul Fraser, Director of Product Management
Part one of this series helped you get confidently set up for your 2014 digital marketing budget planning. It shed light on key issues that you should consider. Part two highlighted primary digital marketing channels and initiatives vital to all property types in 2014. Part three will now recommend dollar percentage allocations across those channels and initiatives, broach ROI, and provide your team a digital marketing budget template.
Get your 2014 digital marketing budget template here.
October 2nd, 2013
A Response to Responsive Design—The Pros and Cons for Hoteliers
By: Jon Bosworth, Manager of Content Strategy
Responsive design is the new black. Everyone is talking about it. Companies that want to look like the future are clamoring to introduce their brand to the contemporary multi-screen world with a sleek responsive website that will wow their users no matter what device brought them there. It’s true that the future has increasingly more screens and devices to offer. For your business to serve the future, you will have to address these devices. The best way to know if responsive design is for your company is to study where it works and why. Compare what responsive websites do with what you need your website to do.
Is Responsive Design for You?
User experience professional Emily Wengert defines responsive design as “digital experiences from a single code base optimized for various devices” in her General Assembly class Responsive Design Vs. Context. Responsive design is simply a single website that reads the device it is being accessed from and adjusts the content display to suit that device. Wengert goes on to show the Boston Globe’s responsive website and some other terrifically functional and attractive user interfaces that do responsive design and do it well. But The Boston Globe is not a hotel website. You have different goals and objectives than a newspaper website.
October 1st, 2013
Bye, keyword data… you won’t be missed as much as people think.
By: Billy Jefferson, Senior Natural Search Analyst
Google said goodbye to Keyword Centered SEO many moons ago. I would say this started with LSI (Latent Semantic Indexing) when Google began using Singular Value Decomposition. In layman’s terms, that was an attempt to deliver results relevant to the user’s intent, rather than just the exact phrase the user typed in the search bar.
So, what exactly has changed now? Well, we can no longer track a conversion backwards to the exact keyword or keyword phrase that delivered a user to a particular website via Google (we can still do this for Bing and Yahoo! – at least for now). For many, this will mean a big change in research, indeed; all this will be a change on some level. Live site data collection is a very important part of ongoing optimization efforts, but this has not killed data collection at all, nor the actions taken because of said data.
September 27th, 2013
Google Announced they will Stop Passing Over Keyword Data
There are lots of changes to come in search engine optimization (SEO)! Google announced this week that Google searches will no longer be passing keyword data to website owners. Google will be switching all searches over to encrypted searches using https://www.example.com (they added “s” to http:// to signify that the site is secure). This is a huge change for hoteliers, as they will no longer be able to see the keyword data that passes over from natural search queries website in their analytics reports. Instead, all you will see in your reports is “not provided” in the place of the previous keyword data.
September 13th, 2013
Cornell University Offers Insight On Tech Savvy Hoteliers
Cornell University recently featured Vizergy’s President & CEO Joe Hyman in an “ask the expert” video sequence that includes several notable industry leaders providing insight on today’s tech savvy hoteliers. In this video series, Cornell Professor Bill Carroll, Senior Lecturer at the School of Hotel Administration, met with key players in hospitality at HITEC 2013 in Minneapolis to find out what lies ahead for the industry. Bill asks:
- “What were the most disruptive events or trends in digital marketing over the last 12 months?”
- “What should digital marketers pay close attention to over the next 12 months?”