How Your Hotel Can Capitalize on the Complex Online Travel Shopping Process
VIZERGY®, a hospitality digital marketing leader, presents the webinar “Driving Hotel Reservations with Integrated Marketing.” The webinar will detail how properties of all types can increase online visibility, traffic and revenue and improve guest communication with integrated marketing strategies.
Register here for the live presentation, which is on Wednesday, March 21, 2012 from 2:00 PM – 3:00 PM EDT.
The presentation will discuss the complexity of hotel Internet marketing from both the hotelier point-of-view and travel shopper point-of-view, define integrated marketing, explain the benefits and provide examples. It will also cover best practices on budgeting, establishing goals and measuring return, among other items. The webinar follows the popular HSMAI and VIZERGY produced whitepaper “Engaging Online Travel Shoppers through Integrated Marketing,” which was authored by industry expert Tim Peter.
The webinar will be presented by Betsy Korzyniowski and Pam Rothenberg, both VIZERGY Account Executives in Client Marketing Services. They have a combined 25 plus years of experience managing sales and marketing strategies for a diverse portfolio of branded and independent hotels and resorts and hotel management companies. Both have helped lead numerous clients to unprecedented online marketing success during their VIZERGY tenures.
Jacksonville, FL based VIZERGY is an award-winning website development and Internet marketing company specializing in providing innovative digital solutions for the hospitality industry. VIZERGY offers complete web presence management, including website design, mobile design, search marketing, email marketing, reservation services and social media strategies that help hoteliers turn their website into their most-effective distribution channel. Helping drive online revenue since 1998, the company has propelled thousands of branded and independent hotels, resorts and property management groups to success.