New Independent Website and Digital Marketing Services Keys to Success
VIZERGY, a hospitality digital marketing leader, and Crowne Plaza Philadelphia Downtown are working together to enhance the hotel’s online marketing, recently launching a new website with search engine optimization (SEO), pay-per-click advertising (PPC) and local search marketing.
In the brief two month period since the Crowne Plaza Philadelphia Downtown’s new site went live, it has realized tremendous results. The site produced nearly 10,000 visitors, with over 2,200 delivered to the hotel’s corporate booking engine. This is largely due to effective SEO and PPC initiatives.
The website currently ranks on the first page search results of Google and Bing for 25 targeted keyword phrases. Once visitors land on the site, the sleek new design utilizes the latest in usability best practices, keeping travel shoppers engaged with professional, layered imagery, a unique packages page, area guide and more. Travel shoppers are viewing one more page per visit and spending nearly one more minute on the site, compared to the former design.
The hotel, which is located in the heart of Center City, Philadelphia’s hub for arts and culture, dining, entertainment and business, now has a vibrant, results-driven independent website to supplement InterContinental Hotels Group’s (IHG) brand marketing efforts.
“When reviewing our marketing strategy, we concluded that we needed to increase our website traffic and conversion rates. Since we had worked with VIZERGY in the past, we felt that their team of experts would help us accomplish our goals,” said Michele Simpson, Director of Sales & Marketing at the Crowne Plaza Philadelphia Downtown. “The process was long and detailed, and I feel VIZERGY took the necessary time to evaluate our needs and develop the newly re-designed website. Furthermore, VIZERGY’s enhancements to our online marketing have enabled us to better serve travel shoppers and increase revenue. And their client services team is an absolute pleasure to work with.”
About Crowne Plaza Philadelphia Downtown
Crowne Plaza Philadelphia Downtown is an IHG branded hotel located in the center of exciting downtown Philadelphia. The hotel, which is short stroll from attractions such as the Liberty bell, Museum of Art, Pennsylvania Convention Center, college and athletic sporting events and more, caters to both leisure and corporate travelers. The 445 room property offers luxurious rooms, on-site dining, complimentary breakfast, a 24 hour gym and 24 hour fitness center. The hotel is also the ideal spot for both corporate events and leisure events such as weddings and reunions.
Visit cpphiladelphia.com for additional information.
VIZERGY, founded in 1998, is an award winning Internet marketing company that empowers hotels and resorts to drive revenue through the Internet. VIZERGY offers Internet marketing, search engine optimization, paid search ads, Website design, e-mail marketing, social media strategies and reservation services to help properties aggressively compete online.