Press

Luxury Five Star Resort Seeks New Website, Integrated Marketing and Increased Revenue

Cabo Villas Beach Resort & Spa, an exclusive, internationally renowned hotel in beautiful Cabo San Lucas, Baja California, recently selected VIZERGY as its hotel Internet marketing partner.  The goal of the resort’s management is to create a new custom website design that lives up to the luxurious property, replaces their current site, integrates marketing across various online channels, and increases visibility, traffic and revenue.

Cabo will utilize VIZERGY’s award-winning internal design team to develop a custom website that adheres to the latest industry design standards, including components such as larger imagery, layered content, effective use of scrolling, bold calls to action and more.  A mobile website will allow travel shoppers to research the property and book rooms while on-the-go, while search engine optimization (SEO), pay-per-click (PPC) advertising and other marketing services will help the company have a consistent, integrated marketing presence across the channels travel shoppers prefer.

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VIZERGY^® Offers New Timeline Products to Make Transition Easy

To help hoteliers adapt to and benefit from Facebook Timeline, VIZERGY, a hospitality digital marketing leader, has several new Timeline products.  Each product is centered on imagery, as Timeline pages emphasize larger photos as main content.  With the often short attention span of travel shoppers and countless sites visited during research, large custom created images serve to form a longer lasting impression of hotels, benefitting both parties.

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New Local and Mobile Marketing Whitepaper from VIZERGY^®

VIZERGY, a leading hospitality digital marketing company, continues to provide valuable educational resources for hoteliers with the new whitepaper     “10 Local and Mobile Marketing Strategies to Put Your hotel on the Map.”  The paper discusses strategies hotels and resorts can implement to drive direct online bookings from local and mobile efforts, key components in today’s complex world of online marketing.

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Company Receives Other Honors for Independent Resort and Full-Service Brand Websites

VIZERGY, a leading hospitality digital marketing company, recently won three awards, including one of the highest possible honors, in the Web Marketing Association’s (WMA) Internet Advertising Competition (IAC), which helps establish a standard for Internet marketing and corporate web development.

VIZERGY won awards in the “Website” format in the “Hotel and Lodging” category for the following properties:

• Marco Beach Ocean Resort – Best Hotel and Lodging Website
• Sugar Bay Resort and Spa – Outstanding Website
• Crowne Plaza Philadelphia Downtown – Outstanding Website

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How Your Hotel Can Capitalize on the Complex Online Travel Shopping Process

VIZERGY^®, a hospitality digital marketing leader, presents the webinar “Driving Hotel Reservations with Integrated Marketing.”  The webinar will detail how properties of all types can increase online visibility, traffic and revenue and improve guest communication with integrated marketing strategies.

Register here for the live presentation, which is on Wednesday, March 21, 2012 from 2:00 PM – 3:00 PM EDT.

The presentation will discuss the complexity of hotel Internet marketing from both the hotelier point-of-view and travel shopper point-of-view, define integrated marketing, explain the benefits and provide examples.  It will also cover best practices on budgeting, establishing goals and measuring return, among other items.  The webinar follows the popular HSMAI and VIZERGY produced whitepaper “Engaging Online Travel Shoppers through Integrated Marketing,” which was authored by industry expert Tim Peter.

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What You Need to Know to Make the Switch and Optimize Your New Page

VIZERGY^®, a hospitality digital marketing leader, presents the webinar “Facebook Timeline for Brands: How Hoteliers Can Take Advantage.”  The webinar will discuss the recent announcement by Facebook of their new Timeline for Brands and what hoteliers need to do now to be ready for the switch.

Register here for the live presentation, which is on Thursday, March 8, 2012 from 2:00 PM – 3:00 PM EST.

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Last Thursday night, a group of lovely ladies and dapper gents stepped into the spotlight at the VIZERGY hosted Charity Bachelor/Bachelorette Auction, raising more than $5,000 for the nonprofit organization Dreams Come True. Bidders crowded the stage at the stylish Town Center nightclub Suite, shouting out bids to compete for a date with one of the many attractive participants, including a Marine, a law student, an Australian pro rugby team owner, and a local TV news anchor.

The VIZERGY Charity Bachelor/Bachelorette Auction marked an exciting milestone for the Dreams Come True campaign, as it’s the most we’ve raised at a single event thus far. Over the last six months, we have plotted, planned, and hosted several events to help us reach our goal. The Bachelor/Bachelorette Auction boosted our current total to over $10,000, putting us well on our way to our goal of raising $50,000 for this worthwhile cause.

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VIZERGY One of the First Hospitality Digital Marketing Companies to Utilize BrightEdge

VIZERGY, a hospitality digital marketing leader, has partnered with BrightEdge, a best-in-class SEO technology provider, to offer advanced search engine optimization (SEO) services for the hospitality industry.  BrightEdge collects and analyzes competitor data allowing VIZERGY to develop a strategic on-site SEO offense and proprietary, hotel-specific link building, further enhancing the company’s award-winning marketing services.  The combination of VIZERGY’s professionally trained SEO team and BrightEdge’s technology will help hotels outdo their competition in search engines and drive direct bookings.

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Company repays success by giving back in local community

904 Magazine recently included VIZERGY, a nationally recognized leader in hospitality digital marketing, as part of their “Companies with Heart” special feature in the February issue of the magazine. The recognition was based on several criteria, including the company’s corporate philosophy on giving back, as well as activities, programs, and company policies that highlight VIZERGY’s commitment to philanthropy. VIZERGY, a small business with less than 100 employees, has contributed nearly $30,000 and hundreds of hours of staff time towards numerous charitable causes, including: Dreams Come True, First Coast No More Homeless Pets, Homes of Life, Second Harvest Food Bank, as well as various schools, churches, and other organizations in the area.

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New Independent Website and Digital Marketing Services Keys to Success

VIZERGY, a hospitality digital marketing leader, and Crowne Plaza Philadelphia Downtown are working together to enhance the hotel’s online marketing, recently launching a new website with search engine optimization (SEO), pay-per-click advertising (PPC) and local search marketing.

In the brief two month period since the Crowne Plaza Philadelphia Downtown’s new site went live, it has realized tremendous results.  The site produced nearly 10,000 visitors, with over 2,200 delivered to the hotel’s corporate booking engine.  This is largely due to effective SEO and PPC initiatives.

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