By Jon Bosworth, Manager, Client Marketing Strategy
In mid-September, our team was fortunate enough to schedule time with our Google rep to discuss some of the latest data points relating to the hospitality industry’s growth in mobile marketing. Even without looking at the stats, it’s easy to understand the shift towards this new marketing opportunity.
“A quarter of the entire population of the US now has a smartphone.”
You only need one quick look around you to know everyone is using a mobile phone. In waiting rooms at doctors’ offices, coffee table magazines lay untouched as everybody browses the Internet on their mobile devices. In the subway, walking through town, sitting at a restaurant, in the movie theater before the film starts—how many people can you see using their mobile phones at any given moment? Even in homes, it’s becoming less and less common for people to use desktop computers to complete digital tasks, like travel shopping or booking hotel rooms.
But, now travel shoppers (and consumers in general) have the ease and convenience of being able to pull out a smartphone or tablet and engage in web browsing right on the spot. Although some may consider mobile just another trend, we learned a few new things from our recent Google presentation that suggest an evolution in how and how often people are using the mobile web.