By: Melissa Lyons, SEO Team Manager & Senior Natural Search Analyst & Maria Perret-Gentil, MBA, PPC Team Manager & Senior Paid Search Analyst at Vizergy
Vizergy’s search marketing team recently visited the SES Conference in Chicago on November 4-7, 2013. It was a really interesting and inviting experience to be among industry peers; to share ideas, questions, and thoughts with. Some of the highlights of the event are listed below.
The bulk of the SES program was the presentations led by various industry experts. One of the first presentations we caught on Tuesday, November 5th was on “Website Architecture” and led by Bryson Meunier and Shari Thurow. They went through the differences between responsive design, dynamic serving and dedicated mobile sites, and which is best suited for your business. The main takeaway here is exactly what Google states in their guidelines:
“If responsive design is not the best option to serve your users, Google supports having your content being served using different HTML.”