Luxury Five Star Resort Seeks New Website, Integrated Marketing and Increased Revenue
Cabo Villas Beach Resort & Spa, an exclusive, internationally renowned hotel in beautiful Cabo San Lucas, Baja California, recently selected VIZERGY as its hotel Internet marketing partner. The goal of the resort’s management is to create a new custom website design that lives up to the luxurious property, replaces their current site, integrates marketing across various online channels, and increases visibility, traffic and revenue.
Cabo will utilize VIZERGY’s award-winning internal design team to develop a custom website that adheres to the latest industry design standards, including components such as larger imagery, layered content, effective use of scrolling, bold calls to action and more. A mobile website will allow travel shoppers to research the property and book rooms while on-the-go, while search engine optimization (SEO), pay-per-click (PPC) advertising and other marketing services will help the company have a consistent, integrated marketing presence across the channels travel shoppers prefer.
“We’re excited to work with VIZERGY, and confident they will take our online marketing to the next level,” says Julieta Amezcua, Cabo’s Sales Manager. “It’s important that we have a website that better showcases our beautiful property and engages travel shoppers. Having more effective marketing with website SEO and PPC, a mobile website and more will help us better reach our target markets.”
“Cabo Villas is one of the premiere properties in Baja California, an area where we’re excited to have a presence,” says Philip Faircloth, VIZERGY’s Director of Operations. “The hotel and setting have everything leisure travel shoppers could imagine. Now we need to portray the property online like the true destination luxury resort that it is.”
About Cabo Villas Beach Resort & Spa
Cabo Villas Beach Resort & Spa – “the heart of Cabo” – is run by President & CEO Chris Erickson. The property was founded on the basic principles of providing five star quality accommodations and amenities, combined with the best personalized customer service possible at every level, and from every member of our staff. The 142 suite resort and spa is located on Medano Beach in Cabo San Lucas, where the Pacific Ocean meets the Sea of Cortes. The property, which includes amenities such as a beach club, three pools and a business center, is in close proximity to many of Cabo’s best restaurants, bars, shopping, fishing guides, outdoor activities and more.
VIZERGY is an award-winning website development and Internet marketing company specializing in providing innovative digital solutions for the hospitality industry. VIZERGY offers complete web presence management, including website design, mobile design, search marketing, email marketing, reservation services and social media strategies that help hoteliers turn their website into their most-effective distribution channel. Helping drive online revenue since 1998, the company has propelled thousands of branded and independent hotels, resorts and property management groups to success.