New Local and Mobile Marketing Whitepaper from VIZERGY®
VIZERGY, a leading hospitality digital marketing company, continues to provide valuable educational resources for hoteliers with the new whitepaper “10 Local and Mobile Marketing Strategies to Put Your hotel on the Map.” The paper discusses strategies hotels and resorts can implement to drive direct online bookings from local and mobile efforts, key components in today’s complex world of online marketing.
The paper (free download here), which is based on the latest industry research and studies and proven practices, reviews the 10 strategies in great detail. A sampling includes:
- Optimizing websites for local search results
- Using social media to reach out to localized travel shoppers
- Developing effective mobile websites
- Deploying mobile search engine marketing
“Local and mobile are examples of how quickly online marketing evolves in the hotel industry,” says Philip Faircloth, VIZERGY’s Director of Client Marketing Services. “Travel shoppers often prefer local and mobile channels for research and booking, so it is imperative all property types embrace these channels, integrating them into a holistic online marketing plan. Our paper provides takeaways to help with that integration.”
This paper follows several successful VIZERGY produced whitepapers that cover topics such as Facebook, website analytics and integrated marketing.
VIZERGY is an award-winning website development and Internet marketing company specializing in providing innovative digital solutions for the hospitality industry. VIZERGY offers complete web presence management, including website design, mobile design, search engine optimization, pay-per-click advertising, email marketing, reservation services and social media strategies that help hoteliers turn their website into their most-effective distribution channel. Helping drive online revenue since 1998, the company has propelled thousands of branded and independent hotels, resorts and property management groups to success.