melting pot launch new website

Vizergy and Melting Pot Launch New Website And Digital Marketing Campaign

Jacksonville-based digital marketing firm, Vizergy, was selected by The Melting Pot® Restaurants, Inc., the world’s premier fondue restaurant and a leading polished casual dining franchise, to build and implement a new website, as well as create a portal site for franchise owners to manage information for their individual locations.

The responsive website is designed to serve the restaurant’s customers the same effortless user experience across all devices. The mobile-first strategy is essential to helping users find restaurant locations.

“We are embracing technology to enhance customer communication and Vizergy has provided us with the necessary platform and tools to do so,” said Maryellen Torres, chief brand officer of Front Burner, franchise management company for The Melting Pot Restaurants, Inc. “In addition to the simplified reporting dashboard, our franchise owners are able to update their online menus and specials across all online listings with ease.”

As the premier fondue restaurant franchise, The Melting Pot was seeking a digital marketing vendor that could provide exceptional website design along with advanced digital solutions. Vizergy’s Web Management Platform equips franchise owners with the online tools essential to success. Busy franchise owners can easily access and interpret real-time reports and make website updates within an easy-to-use content management system.

“Our team worked hand-in-hand with The Melting Pot’s marketing team to identify business goals and bring their culture to life with exceptional website design. We are particularly proud of this website launch and its testament to what a strong agency-client relationship can accomplish,” said Joe Hyman, founder and CEO of Vizergy.

About The Melting Pot Restaurants, Inc.
Founded in 1975, The Melting Pot has offered a unique fondue dining experience for 40 years. As the premier fondue restaurant franchise, The Melting Pot Restaurants, Inc. has more than 125 restaurants in 35 U.S. states, Canada, Mexico, Saudi Arabia and the United Arab Emirates and 10 international locations in development. A leading polished casual dining franchise, The Melting Pot was recognized as the No. 1 casual dining restaurant in the Nation’s Restaurant News 2015 Consumer Picks report. Known for offering a choice of fondue cooking styles and a variety of unique entrées, The Melting Pot’s menu also features cheese fondues, salads, fine wines and chocolate fondue desserts. Fondue fans can join The Melting Pot’s Club Fondue for exclusive promotions, special events and advance holiday reservation privileges. The Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Fla. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with The Melting Pot, please visit www.meltingpotfranchise.com

About Front Burner
Front Burner is a restaurant management company headquartered in Tampa, Fla. It is affiliated with the corporate owners of and its management services extended to The Melting Pot Restaurants, Inc., founded in 1975 with more than 125 restaurants in U.S., Canada, Mexico, Saudi Arabia and the United Arab Emirates, and 10 locations currently in development internationally. For more information, visit www.frontburnerbrands.com.

digital marketing efforts

Google’s Removal of Right Rail Ads: 5 Keys to Improve Performance

“Since right rail ads have gone away, we have seen impressions jump by 25 percent, clicks have risen but not at the 25 percent rate. In fact, click-through has declined by one to two percent, “says Matt Kodatt, senior manager, digital marketing programs. “We’ve seen clients’ ROI improve.”

Google’s removal of right rail ads from its desktop search results a few months back is presenting several opportunities for hoteliers savvy enough to take full advantage. Now is the perfect time to step back and reevaluate your overall search strategy. This is not a doomsday situation, as many industry blog posts have stated. But in fact, could be a real opportunity to improve online performance. With a better, uncluttered search experience for users and more visibility options available, there are several opportunities to gain attention and clicks on Google search results.

Here are ways your hotel can take advantage to optimize against the latest search changes.

checking-email-computer

What Google’s Removal of Right Rail Ads Means for Hospitality Marketers

In a surprising move to even seasoned digital marketers, Google removed right rail ads from its desktop search results. The search marketing team at Vizergy is accustomed to Google’s ongoing algorithm updates and changes to AdWords, but we want to explain why this change is worth paying attention to.

Here’s what has changed:

Text ads will no longer appear to the right side of search results. Now four ads appear above organic search results. Three additional ads are shown below organic search results.