June 7th, 2013
Hoteliers Finally Begin to See Signs of an Economic Upturn
The beginning of 2013 is off to a strong start and is projected to continue on an upward slope to industry recovery! Vizergy saw a record first quarter of 2013 and experienced significant growth for our overall portfolio of clients. Two Vizergy clients that had over the top success and lived up to recent industry recovery standards are Cabo Villas Beach Resort & Spa and the Inn of Chicago; both properties just recently won awards for Interactive Media Awards (IMA) Outstanding Achievement award in the Hotel/Resort category.
June 7th, 2013
Vizergy® Client Websites Named Interactive Media Awards Winners for Third Consecutive Year
Vizergy Digital Travel Marketing recently won two Interactive Media Awards™ (IMA) on behalf of their clients for their impressive custom website designs. The IMA recognize the highest standard of excellence, honor, and outstanding achievement in website design and development. Vizergy’s Outstanding Achievement award winners in the Hotel/Resort category include: Cabo Villas Beach Resort & Spa and the Inn of Chicago.
“It is a privilege to be honored by the IMA again this year,” said Philip Faircloth, Vizergy’s Director of Operations. “Our design team prides itself on every custom site we develop; most importantly, we judge our success by our clients’ results to maximize usability and conversions. From modern best practices, to unique layouts, to perfect usability across desktops, mobile devices and tablets, every design facet is carefully scrutinized.”
Cabo Villas Beach Resort & Spa has experienced impressive results since going live with their new website and mobile site in late 2012, realizing success in the following key performance metrics:
- Over 100,000 in total website visits
- 2013 projected ROI to exceed 20:1
- 150% increase in RFP’s YOY
- 37% of total traffic produced by natural search
June 6th, 2013
The Vizergy Events Calendar is an event planning feature that can be added to match the design of your website, and customized to communicate area events, specials offerings and available specials & packages. The calendar is very user friendly and allows for all content and updates to be managed instantly by the property. Our proprietary Hotel Web Management platform is cloud-based, so it’s always available to you and staff to make updates to the calendar anytime, anywhere.
May 28th, 2013
By: Lauren Pawlowski, Senior Analyst, Paid Search
Hoteliers often question whether or not to advertise their brand name in paid search. Being that paid search accounts for nearly 2/3 of clicks via keyword searches on search engines – what are you waiting for? Learn how the paid search channel and dedicating budget on your brand name can deliver revenue generation and benefit your property.
May 24th, 2013
What’s new with Google?
Summer is rapidly approaching and with the first quarter behind us, the year is now in full swing! Several new industry updates were released recently including Google’s Panda 2.0 update this past Wednesday, the new Google Maps for desktop, and the Google+ redesign.
The recent Penguin 2.0 update is an algorithmic update intended to deliver better quality search results, and if you practice professional and ethical SEO, then you probably have no need to worry about it. Google Maps for desktop will personalize maps based on people’s search history which could take the use of keyword SEM to a new level. The new Google+ redesign includes updates with a new image-focused design that resembles Pinterest and Facebook’s existing layout.
May 23rd, 2013
What to Expect from the Google Penguin 2.0 Update
By: Natasha Wojcik, Corporate Marketing
Hoteliers, are you ready for the recent Penguin 2.0 update, an algorithmic update intended to deliver better quality search results? If you practice professional and ethical SEO, then you probably have no need to worry about the Penguin update. Just in case you have some concerns, as many of our clients do, below is a response that our Senior Natural Search Analyst, Billy Jefferson, recently gave to a client. For any additional information about Google Penguin, you can watch the video below from Matt Cutts, head of Google’s Webspam team.
May 14th, 2013
Vizergy Clients Experience Record Quarter
Vizergy, a leading digital travel marketing company, experienced significant growth in the first quarter of 2013 for their overall portfolio, from the number of total bookings for clients, to overall traffic, by providing leading edge technology and best practices in hotel internet marketing. Vizergy’s data shows an upward swing for the beginning of the year, outpacing current industry trends. Overall, the gain experienced in the first quarter is projected to continue throughout the year.
“By leveraging clients’ data using our newest digital marketing platform, we are able to build on their successes and stop wasting time and money on campaigns that don’t produce, allowing our clients to see dramatic improvements in ROI,” said Mike Murray, Vizergy COO.
May 10th, 2013
Mobile Traffic Continues to Grow Exponentially
2013 has been the year of mobile, tablets, and social media thus far! The increase in the use of multiple screens by travel shoppers has created a significant growth in travel searches and mobile traffic is an an all-time high. More and more consumers are spending their time on their phones and tablet devices, so much so that Yahoo! recently created a new cutting edge weather app that includes location-and-weather-specific city images for travelers on-the-go! Mobile traffic to local websites is growing faster than to the entire internet and now more than ever hoteliers should be concerned about the aesthetic appeal, usability, and tailored messaging of their website across all screens and keeping that branding consistent throughout all social media outlets.
Download our latest whitepaper produced by Tim Peter to learn more about the latest design considerations in a multi-screen marketing environment!
May 3rd, 2013
Tim Peter and Vizergy® Provide the Mindset and Strategies You Need to Capitalize
Vizergy, a leading hotel Internet marketing company, continues to provide valuable insights to the hotel industry with their latest whitepaper “The Guide to Digital Marketing for Hotels and Resorts in a Multiscreen World.” Authored and produced by leading consultant Tim Peter and Vizergy President & CEO Joe Hyman, the paper provides clarity on a complex hot topic: multiscreen marketing.
May 1st, 2013
Produced by Tim Peter, President & Founder of Tim Peter & Associates, LLC in conjunction with Joe Hyman, President & CEO of Vizergy
Travel shoppers and guests constantly research and book rooms on multiple screens and devices, often shifting from screen to screen without even thinking about it. The opportunities available to hospitality marketers due to this “anytime, anywhere” access to information far outweighs the downsides — so long as you take advantage of them.
“Additionally, 90% of consumers move across several screens to accomplish those goals, starting on one device and moving to others as location, available time, and desired goals shift .”