personalization blog

New Personalization Capabilities to Boost Online Conversions

Vizergy – Digital Travel Marketing, a leading provider of online hospitality marketing, is celebrating the latest Personalization advancement to its already best-in-class Website Marketing Platform. A fully integrated Personalization product within the company’s content management system (CMS) uses guest intelligence to create customized website content. Delivering extremely relevant, personalized content for travel shoppers is the key to creating meaningful customer experiences and boosting online conversions. The payoff for brands leveraging this technology is tremendous. According to Adobe “nearly two-thirds of companies using these types of technologies are out pacing the competition”

Personalization delivers a unique content experience and personalized marketing message based on location, history, device, behavior and more. These additions will allow hotel website clients to take advantage of the latest technology to navigate the world of personalization without the use of third party platforms.

“We are excited about the online conversion opportunities this enhanced personalization technology brings to our already robust website marketing platform,” says Vice President of IT, Addams England. “Vizergy is committed to staying at the forefront of new technology to give our clients the very best in revenue-generating technology.” England continues, “the goal for this enhancement is to make it much easier for our clients to deploy, change and optimize content dynamically on their website. Many current systems require complicated integrations and coordination between the webmaster, the marketing team and third party applications.” “Our latest enhancement is built natively into the CMS giving our clients a very rich set of conversion optimization tools that can be deployed quickly.”

 

 

About Vizergy®

Vizergy-Digital Travel Marketing serves the world’s travel and hospitality industry with fiercely competitive tools to maximize revenue. Our formula for success includes cutting-edge technologies, proven digital marketing programs and the best professionals in the industry.

At Vizergy, hospitality marketing is not only our mission, it’s our sole focus. For more than 15 years, Vizergy has relentlessly developed and deployed the best technologies and talent to serve thousands of hospitality clients with excellence. We deliver best-in-class solutions and the most meaningful results for our clients’ bottom lines. From complete responsive website design and development, to proven award–winning digital marketing programs, strategies, and media campaignsstrategies, and media campaigns, Vizergy deploys turnkey online marketing solutions to empower clients to win in today’s complex and competitive hospitality industry. For more information, please visit http://www.vizergy.com.

 

online media

Case Study: Taking advantage of online media advertising opportunities.

Click to view our Online Media case study.

Rapidly changing opportunities within the world of digital travel marketing will continue to present new challenges for marketers. Since 70% of time a user spends online is outside of search, advertisers must make their brand(s) visible to users early on in the shopping cycle. Read our online media product guide to see how we deliver your digital ads directly to travel shoppers where they are online–driving them right to your website.

Case Study: Hyatt Vineyard Creek (a client located in Sonoma County, CA), gained exposure and bookings by focusing on advertising outside of search and investing in online media ads. View the case study to see how Vizergy’s Online Media product helped Hyatt Vineyard Creek.

Click to understand how we deliver your digital ads directly to travel shoppers where they are online and drive them right to your website.

 

CDN

Case Study: Is the Content Delivery Network (CDN) right for me?

Click to view our CDN case study.

Vizergy is constantly exploring and implementing new technologies and services to improve website accessibility and deliverability to our clients’ target audiences. We are proud to announce the addition of a Global Content Delivery Network (CDN) to our service offerings. The CDN is beneficial for sites with heavy imagery, geographically dispersed web traffic,  and located in a very competitive market where performance is important– like our client King Kamehameha.

King Kamehameha  is a 452 room property with nearly 20,000 square feet of outdoor and indoor meeting space. The property – located in Kailua-Kona, Hawaii – has a fantastic story to tell. Its website generates world-wide web traffic and needs a fast website to ensure travel shoppers across the globe have an effortless user experience when exploring the multitude of property images and especially when booking direct.

Read the complete case study to learn more about why CDNs are important, how they work, and how ours helped  improve King Kamehameha’s overall website performance.

A few benefits of Vizergy’s CDN: 

Speed Site load times will dramatically decrease by delivering geographically local content to site visitors.

Improved SEO A fast site means improved user experience and a higher search engine ranking.

Availability The CDN ensures travel shoppers can always reach your website.

Click here to view our Content Delivery Network case study.

10 ways to win header

Infographic: 10 Ways to Win with Social Media Marketing

Consumers want to connect with brands through social media and communicate their experiences to other social followers. They frequently look to social media for information on hotels and restaurants. Thus, it is crucial to make sure they have a positive first impression. Focusing on these ten areas of your social media strategy will help you deliver winning impressions and win you business:

Click here for the full infographic.

1. Focus on the top 3 channels and develop your presence.

2. Speak to followers.

3. Know when to post.

4. Use channels wisely.

5. Avoid Spamming.

6. Use social as a database.

7. Be authentic.

8. Invest in visuals.

9. Be adaptable.

10. Commit to the effort.

Click here for the full infographic.

For more information on Vizergy’s social product packages, contact our digital marketing experts at info@vizergy.com.