online media

Case Study: Taking advantage of online media advertising opportunities.

Rapidly changing opportunities within the world of digital travel marketing will continue to present new challenges for marketers. Since 70% of time a user spends online is outside of search, advertisers must make their brand(s) visible to users early on in the shopping cycle. By focusing on advertising outside of search and investing in online media ads, Hyatt Vineyard Creek (a client located in Sonoma County, CA), gained exposure and bookings.

View the case study to see how Vizergy’s Online Media product helped Hyatt Vineyard Creek.

Click to understand how we deliver your digital ads directly to travel shoppers where they are online and drive them right to your website.

 

CDN

Case Study: Is the Content Delivery Network (CDN) right for me?

Vizergy is constantly exploring and implementing new technologies and services to improve website accessibility and deliverability to our clients’ target audiences. We are proud to announce the addition of a Global Content Delivery Network (CDN) to our service offerings. The CDN is beneficial for sites with heavy imagery, geographically dispersed web traffic,  and located in a very competitive market where performance is important– like our client King Kamehameha.

King Kamehameha  is a 452 room property with nearly 20,000 square feet of outdoor and indoor meeting space. The property – located in Kailua-Kona, Hawaii – has a fantastic story to tell. Its website generates world-wide web traffic and needs a fast website to ensure travel shoppers across the globe have an effortless user experience when exploring the multitude of property images and especially when booking direct.

Read the complete case study to learn more about why CDNs are important, how they work, and how ours helped  improve King Kamehameha’s overall website performance.

Click to view our CDN case study.

A few benefits of Vizergy’s CDN: 

Speed Site load times will dramatically decrease by delivering geographically local content to site visitors.

Improved SEO A fast site means improved user experience and a higher search engine ranking.

Availability The CDN ensures travel shoppers can always reach your website.

Click here for CDN case study.

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Infographic: 10 Ways to Win with Social Media Marketing

Consumers want to connect with brands through social media and communicate their experiences to other social followers. They frequently look to social media for information on hotels and restaurants. Thus, it is crucial to make sure they have a positive first impression. Focusing on these ten areas of your social media strategy will help you deliver winning impressions and win you business:

Click here for the full infographic.

1. Focus on the top 3 channels and develop your presence.

2. Speak to followers.

3. Know when to post.

4. Use channels wisely.

5. Avoid Spamming.

6. Use social as a database.

7. Be authentic.

8. Invest in visuals.

9. Be adaptable.

10. Commit to the effort.

Click here for the full infographic.

For more information on Vizergy’s social product packages, contact our digital marketing experts at info@vizergy.com.

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Vizergy Digital Travel Marketing Experiencing Record Growth

Jacksonville, Fl. July 8, 2016 – Vizergy – Digital Travel Marketing, a leading provider of online hospitality marketing, reports record growth heading into the third quarter. Revenue, client accounts and profitability have all exceeded YOY projections.

Already serving clients across the globe in over 70 countries, Vizergy has seen a recent surge in clients from the West Coast, Canada and Europe. The addition of key staff and extended client service hours have allowed Vizergy to continue to provide world-class, personalized service while delivering revenue-producing websites and digital marketing. Client retention is also at a record high—topping over 90% of current happy clients choosing to renew with Vizergy.

“We continue to build on our 15 years of exclusive hospitality experience. Our growth would not be possible without the support and success of each and every one of our clients,” says Joe Hyman, CEO of Vizergy.  “With a fierce focus on creating the most online revenue for our clients we have enabled longstanding, worldwide, mutually profitable partnerships.”

Contributor: Susan Powell

 

About Vizergy®

Vizergy-Digital Travel Marketing serves the world’s travel and hospitality industry with fiercely competitive tools to maximize revenue. Our formula for success includes cutting-edge technologies, proven digital marketing programs and the best professionals in the industry.

At Vizergy, hospitality marketing is not only our mission, it’s our sole focus. For more than 15 years, Vizergy has relentlessly developed and deployed the best technologies and talent to serve thousands of hospitality clients with excellence. We deliver best-in-class solutions and the most meaningful results for our clients’ bottom lines. From complete responsive website design and development, to proven award–winning digital marketing programs, strategies, and media campaignsstrategies, and media campaigns, Vizergy deploys turnkey online marketing solutions to empower clients to win in today’s complex and competitive hospitality industry. For more information, please visit http://www.vizergy.com.