Knowledge to Power Your Property
Vizergy® Digital Travel Marketing’s Entire Client Services Team is HSMAI Certified

HSMAI’s Certified Hospitality Digital Marketer (CHDM) Program Enhances Vizergy’s Expertise Vizergy, a leader in hotel Internet marketing, is the first company to have their entire client services team, which consists of 20 plus account managers and digital marketing strategists, certified by the Hospitality Sales and Marketing Association International (HSMAI).  The CHDM program, which was created

What does the new Google Pigeon update mean for your hotel?

On Thursday, July 24 Google announced the “Pigeon” update (as named by the professionals at Search Engine Land).  In this article written by Barry Schwartz, he states “Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals.”

Vizergy® Client Websites Increase Engagement, Conversions and Direct Revenue
Interactive Media Awards 2014

Beacon South Beach Hotel and Grand Historic Venue Earn Company Interactive Media Awards™ Vizergy Digital Travel Marketing recently won Interactive Media Awards (IMA) on behalf of two clients – Beacon South Beach Hotel in Miami and Grand Historic Venue in Baltimore.  The IMA recognizes the highest standard of excellence, honor and outstanding achievement in website

Dictate a Clear Purpose with Information Architecture

Conversion is king when it comes to web presence within the hospitality vertical. The more matter-of-fact way of saying it is, putting heads in beds. While it is vital to create an immediate emotional connection with a visitor to ensure they stick around, the next all important piece is creating a good user experience free

Vizergy Drops Support of Internet Explorer 8
Internet Explorer

Read more to learn why and how it affects your Vizergy designed website. Why drop support of Internet Explorer 8 (IE8)? With the introduction of IE9, 10 and 11, IE8 is outdated, down to 3.82% of total Web browser market share.  It’s already well below the latest versions of IE, Chrome and Firefox.  Furthermore, once

Vizergy’s Hotel Web Management Platform Centralizes Data, Makes Marketing Easier, Helps Properties Thrive

Hoteliers Demanded the Digital Solution and Vizergy® Delivered a Game Changer Although the Vizergy Hotel Web Management Platform was released several months ago, it has already evolvedsignificantly.  There is now nothing on the market that matches the completeness and depth that it delivers.  With one login and an intuitive, customizable interface, hotel marketers can manage

Best Practices for Hotel Digital Benchmarking

Produced by David & John Atkins, Co-founders and Principals of Digital DNA Infusion, LLC and Vizergy We recently released a whitepaper on the topic of digital benchmarking for hotels. This paper was written in response to a frequent question we hear from many hoteliers and their various ownership/management groups, and that is “how do we compare to

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