Charity Bachelor/Bachelorette Auction Nets $5,000 for Jacksonville Nonprofit

February 20th, 2012

Charity Bachelor/Bachelorette AuctionLast Thursday night, a group of lovely ladies and dapper gents stepped into the spotlight at the VIZERGY hosted Charity Bachelor/Bachelorette Auction, raising more than $5,000 for the nonprofit organization Dreams Come True. Bidders crowded the stage at the stylish Town Center nightclub Suite, shouting out bids to compete for a date with one of the many attractive participants, including a Marine, a law student, an Australian pro rugby team owner, and a local TV news anchor.

The VIZERGY Charity Bachelor/Bachelorette Auction marked an exciting milestone for the Dreams Come True campaign, as it’s the most we’ve raised at a single event thus far. Over the last six months, we have plotted, planned, and hosted several events to help us reach our goal. The Bachelor/Bachelorette Auction boosted our current total to over $10,000, putting us well on our way to our goal of raising $50,000 for this worthwhile cause.

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Friday Five: Hospitality Articles of Interest

February 17th, 2012

At VIZERGY, we are constantly keeping our eyes on the latest and greatest in happenings in the hospitality and digital marketing realms, which is why we’ve decided to put together a weekly recurring post that includes articles from the past week that are of interest to our readers. As hospitality professionals, we like to stay in-the-know about our industry and feel compelled to do the same for you.

Check out our weekly round-up of articles to see what you might have missed.

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We Love Design: Top 5 Hotel Website Designs

February 14th, 2012

While many people are frantically making last-minute dinner & hotel reservations and chaotically shopping for gifts on their lunch breaks, we’re able to take a minute to relax and nibble on our candy Sweethearts because we planned out our Valentine’s Day gift in advance.

We asked some members of our Design team to take a trip down memory lane (for better or worse) and choose one website design they adored and the elements they felt really made it lovable for all involved.

Here are the top 5 hotel website designs our team chose to be their “one and only.”

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BrightEdge and VIZERGY® Partner to Offer the Hotel Industry’s Leading SEO

February 8th, 2012

VIZERGY One of the First Hospitality Digital Marketing Companies to Utilize BrightEdge

VIZERGY, a hospitality digital marketing leader, has partnered with BrightEdge, a best-in-class SEO technology provider, to offer advanced search engine optimization (SEO) services for the hospitality industry.  BrightEdge collects and analyzes competitor data allowing VIZERGY to develop a strategic on-site SEO offense and proprietary, hotel-specific link building, further enhancing the company’s award-winning marketing services.  The combination of VIZERGY’s professionally trained SEO team and BrightEdge’s technology will help hotels outdo their competition in search engines and drive direct bookings.

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Distribution Channel Analysis: A Guide for Hotels

February 7th, 2012

Recently, the HSMAI Foundation published an AH&LA and STR special report detailing tremendous changes throughout the past decade in the hospitality industry. With a particular focus on distribution, this report covers many significant changes and their impact on revenue generation, guest interaction, inventory control, pricing, hotel operating costs and financial return. This in-depth, factual study brings together industry experts, leading associations and data resources, as well as brands and numerous owner operators to help the hotel industry really understand the costs of different distribution channels and the importance of optimizing the sales channel mix.

Download this groundbreaking report today at no cost

Generate More Traffic with Mobile PPC

February 6th, 2012

As travel shoppers have shifted to researching and purchasing stays on their mobile devices—namely smartphones—travel marketers must take measures to better reach, engage and generate bookings from today’s on-the-go travelers.

The Mobile Craze

The Internet, and the way consumers use the Internet, is constantly evolving.  More often than not, there’s a significant evolutionary step that affects the travel industry.  OTAs, social media and mobile are a few examples.  Mobile in particular has recently revolutionized the way hotels, resorts and bed and breakfasts reach targeted shoppers.  Just how important is mobile?  Well, according to Google, 20% of all hotel related searches are conducted on mobile devices.  eMarketer estimates that nearly 35% of U.S. smartphone users research travel on their devices, with around half of them making mobile bookings.  Those numbers, which are rapidly rising, have independent and branded properties scrambling to not only build mobile websites (Greystripe recently found that smartphone users are more likely to use the mobile web versus apps for their travel needs), but also utilize pay-per-click advertising (PPC)… mobile PPC.

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VIZERGY® Recognized by 904 Business Magazine as Community-Minded Company that Cares

February 2nd, 2012

Company repays success by giving back in local community

904 Magazine recently included VIZERGY, a nationally recognized leader in hospitality digital marketing, as part of their “Companies with Heart” special feature in the February issue of the magazine. The recognition was based on several criteria, including the company’s corporate philosophy on giving back, as well as activities, programs, and company policies that highlight VIZERGY’s commitment to philanthropy. VIZERGY, a small business with less than 100 employees, has contributed nearly $30,000 and hundreds of hours of staff time towards numerous charitable causes, including: Dreams Come True, First Coast No More Homeless Pets, Homes of Life, Second Harvest Food Bank, as well as various schools, churches, and other organizations in the area.

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Crowne Plaza Philadelphia Downtown Sees Instant Results with VIZERGY®

January 25th, 2012

New Independent Website and Digital Marketing Services Keys to Success

VIZERGY, a hospitality digital marketing leader, and Crowne Plaza Philadelphia Downtown are working together to enhance the hotel’s online marketing, recently launching a new website with search engine optimization (SEO), pay-per-click advertising (PPC) and local search marketing.

In the brief two month period since the Crowne Plaza Philadelphia Downtown’s new site went live, it has realized tremendous results.  The site produced nearly 10,000 visitors, with over 2,200 delivered to the hotel’s corporate booking engine.  This is largely due to effective SEO and PPC initiatives.

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Going Above & Beyond on Facebook to Benefit Your Hotel

January 20th, 2012

Support your property’s overall social media marketing initiatives by implementing Facebook’s key features and strategies for boosting your property’s social presence.

With more than 800 million users engaging in real-time through various channels, Facebook has become a global phenomenon. But, for hotels the basics aren’t enough anymore. The window for attracting and engaging travel shoppers continues to grow as the social network keeps making upgrades and adding new and improved features and functionalities.

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Prestigious Trapp Family Lodge Trusts VIZERGY® to Improve Online Marketing

January 12th, 2012

Hotel Internet Marketing Company Expands Presence in Northeast

VIZERGY, a hotel Internet marketing leader, recently partnered with the Trapp Family Lodge, an Austrian themed luxury lodge owned and operated by the von Trapp family, famous for The Sound of Music.  The property, which is located in the outdoor paradise of Vermont, sought more aggressive online marketing, particularly search engine optimization (SEO) and pay-per-click (PPC) advertising.

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