Knowledge to Power Your Property
SEO & PPC Working in Perfect Harmony
PPC & SEO Together

PPC & SEO – Better Together Most hoteliers still think of search engine optimization (SEO) and pay-per-click advertising (PPC or paid search) as separate strategies functioning completely separate from each other. While it’s true that you could just employ the use of either an SEO analyst or a PPC analyst, it’s really best if you

New Vizergy® Whitepaper – “The Best Best Practice: Digital Benchmarking for Hotels”
Vizergy Benchmarking Whitepaper

Complimentary Paper Authored by Digital DNA Infusion, LLC Provides Platform to Compare Your Property to Comp Set and Find Revenue Opportunities Benchmarking is perhaps the hottest hot topic in the hospitality industry.  While a quick search yields countless articles and opinions, Digital DNA Infusion, LLC and Vizergy worked together to provide a platform for hoteliers

Hey, social media planning is difficult…
Social Media Planning & Online Repuation

What does it actually take for a hotel to maintain it? Social media serves as a powerful way for your brand to develop and nurture a relationship with potential and existing customers. While there are hundreds of ways to build and maintain these relationships on social media channels, the following three factors must always form

Cabo Villas Beach Resort Sees Substantial Online Revenue Growth
Cabo Villas Beach Resort & Spa - Multiple Screens

Cabo San Lucas Full Service Hotel Finds the Secret to Successful Marketing; Wins Award & New Online Customers Cabo Villas Beach Resort & Spa selected Vizergy – Digital Travel Marketing in 2012 to boost their hotel Internet marketing efforts. This full service, 142-room independent property located in Cabo San Lucas felt the need to enhance their

The New & Improved Google Maps for Hotels
The new Google Maps

Revamping the Google Maps User Interface Google announced in May 2013 that they would be completely revamping the Google Maps user interface. Over the past nine months there have been added features and minor updates, as well as the opportunity to opt in to use the new interface. However, Google has made it official that

Six Things You Need to Know from Google’s “The 2013 Traveler” Study
2013 Google Traveler Research Study

Do you, as a hotelier, put yourself in the shoes of travel shoppers?  You should, and this study will help. If you missed Google’s full presentation, you can view it here. Although this insightful presentation was released in late 2013, it’s worth revisiting… or visiting for the first time for some.  As Google states on

Does my hotel website even need to run PPC? In short, yes.
Cannibalization between SEO & PPC

Our cannibalization between SEO & PPC explains why. When running a paid campaign (as in pay-per-click advertising, or PPC), Vizergy often bids on terms that we rank well for naturally (from our search engine optimization, or SEO, efforts), and we may lose some natural traffic to paid traffic.  This phenomenon is referred to as “cannibalization.”  Because of this, some of

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